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You’ve invested a significant amount of time and money developing a survey, recruiting qualified participants and aggregating and analyzing the results. Now, it’s time to market the results of your survey and maximize your direct sales, sales leads and thought leadership. A press release and media outreach is mandatory, but the results are often short-lived. How do you extend the life and performance of the survey you’ve put so much into?
Mash Survey Results Videos™ are 2-to-5-minute videos designed specifically to maximize the exposure of your survey results to the widest possible target audiences and convert those audiences to direct sales or sales leads continuously for as long as possible.
We start by conducting a video interview with your survey spokesperson that highlights the key messages and high-level results of your survey. Following your approval of the edited video, we distribute and syndicate the video to targeted media, web sites, blogs and video search engines including Google, YouTube and Yahoo!.
Unlike a press release that generates short-term interest in your survey results, your Mash Survey Results Video ensures that your survey results will enhance your thought leadership and sales for a significantly longer period of time. In our experience, Mash Survey Results Videos are particularly effective when distributed in conjunction with press releases and email marketing.
- Maximize direct sales, sales leads and thought leadership.
- Communicate survey summary and key messages quickly.
- Syndicate your survey results video to Google, YouTube, Yahoo! and other sites for maximum exposure.
- Extend the life and performance of your survey results beyond the press release.